Kurt Criter evaluates the fusion of music and technology, and what it means for record companies
Kurt Criter Hears a Change In Tune for Electronic Music
Kurt Criter is both a fan and composer of electronic music. It is the genre of music in today’s day and age that is the most widely experimental, as it is being combined with other styles and genres to create sounds never heard before. With technology becoming a part of almost every aspect of daily life, the undeniable link between it and music is as prominent as ever. Like the scales set by Pythagoreans in accordance with mathematical concepts of harmony in nature, the pioneering musical sounds of the Beatles and Mozart s concerts centered upon the newly invented piano, there has been an inextricable bond between music and technology throughout history.
A constant stream of nearly unlimited connectivity and computing power dominates today’s world. It is no surprise that there is such creativity in the vibrant music industry, especially with regard to electronic music, says Kurt Criter. Dance music, which was has been largely popular on other continents like Europe and Asia seems to have finally found footing in America. There are two fundamental developments at the core of this music revolution.
The first is that the power of computers has essentially eliminated any possible creative barrier to producing music digitally. There is virtually no limit to the range of sounds that can be created, even with the most modest equipment, explains Kurt Criter. The second innovation is that there is now a comprehensive integration of social media and the music industry.
This has fostered musical sharing and distribution on a global scale. The driving force behind the music industry, which is constantly pushing the boundaries, is one of international peers; people in different countries who share a love of music and music promotion and who are passionate about the next big wave of musical innovation, explains Kurt Criter. In a world where technology is the basis of connectivity and the human experience, there is no wonder about its correlation to electronic and dance music s ascension.
To better understand advanced technology and what it means to music, it is necessary to first understand the science behind sound, and what magic is going on inside a computer while music is being produced. Sound, which is a wave of energy through air, is most commonly represented in digital form as 44,100 times per second. This is second only to the speed of light. Sound is measured by amplitude and frequency, and when these waves are sent through a computer’s speakers, it is processed as a virtually perfect demonstration of sound. The difference between an analog recording and a digital recording is nearly unperceivable.
How this recorded sound is processed signifies the true phenomenon of digital music production. There are a number of tracks contained within a song, such as the bass line that is made up of sounds synthesized from scratch. Instruments like an equalizer can be used to affect how these sounds playback. The complexity and capabilities of computers and their advanced technologies reveal how it is possible to create more intricate effects found in modern electronic and dance music today.
Equalization changes a sounds frequency, compression alters dynamics, and reverberations create an environment, explains Kurt Criter. A typical song will have anywhere from 25 to 70 tracks, depending on its complexity, all of which have to be separately processed and mixed down to individual representations of a waveform. The science behind music is miraculous, and the capabilities modern music has at its disposal today is something that would have been deemed science fiction a generation ago.
The aim of the electronic and dance music industry has always been to not only create innovative sound and song mixes, but also to generate something that had the most impact on its listeners. Whatever will produce the most massive bass sounds or biggest drums is the goal of electronic music production. Electronic music producers and composers like Kurt Criter are no longer fettered by technological limitations. It has created an unstoppable force and explosion of creativity and innovation. The next question is how to capitalize on this musical expression.
Kurt Criter Gives Insight On Establishing a Record Company
There is a distinction between people who love music and those that love music enough to go beyond the occasional purchasing of a vinyl and become collectors of thousands of records. Kurt Criter falls in the latter category, and though he does not owned his own record company for a couple of years, his involvement with music production has given him a considerable amount of curiosity and knowledge of how records are made.
The music industry is one that has been in constant flux for several decades, explains Kurt Criter. The concern for record labels is that they will get caught in a technological interruption and be unable to compete with the global scale of the music industry. Record companies are using various strategies to reduce this scale in order to become a better conduit for their fans.
In order to found a record company, a person needs talent, professional know-how, as well as manufacturing and contracts. They must stay current with the music industry and be able to forecast where it will be in the next 10 years to ensure their success over the long term. The objective of record labels should be not to sell hardware or subscriptions, as with iTunes and Internet radio stations like Spotify and Pandora. Its goal should remain to sell music and promote talent. As with any enterprise, a successful record label should be original and cutting-edge. There is definitely a growing trend with nostalgia in the music industry, and by juxtaposing traditional vinyl with modern music, record companies are at a unique advantage to creating a product no one has seen before, says Kurt Criter.
ABOUT: In addition to his involvement with green technology, recreational poker playing, and creating unique works of art, Kurt Criter is a novice electronic instrumentalist and composer. He is excited about the progress the genre of electronic music and the music industry in general is making, and he is happy to be a part of it. His eclectic hobbies reveal the depth of his imagination and his broad range of talents.